![]() The brand is found on ASOS, but for sure stands out from the crowd as of its authenticity. Entente Clothing Instagram: is the hub for bold prints and casual silhouettes. However, getting your hands on these products is a struggle as they go rapidly! If you are an artist and looking to enhance your brand definitely contact them.ħ. The designs are embroidered box logos that strive in originality on apparel and accessories. It can be seen that the company differs from others as it gives artists a platform to express their creativity through statement pieces. Derschutze Instagram: a bit artsy? The German brand, Derschutze is grounded on the combination of streetwear and art. Image of brands Derschutze and Entente 3. Named Collective Instagram: a little 90s inspo? The Named Collective is seen to float across the explore page of Instagram, with no doubt anyone with an eye for streetwear would follow! The East London based brand offers affordable apparel, that has a range of graphic designs and also a hub for handpicked vintage goods from Levi to Adidas that cater to women. If you are looking for a wide colour scheme and love an affordable two-piece set definitely check them out. Maria Gulina is a gender-fluid collection that is built to stand out in a comfortable yet creative manner. Maria Gulina Instagram: London based streetwear brand is home to comfortable loungewear with a streetwear infused style. The company is also seen to linger through retail stores such as Urban Outfitters and Topman.Ĥ. The significance behind the brand offers not just streetwear, but a range of graphic tees, techwear and embroidered goods that are developed through a statement of bold colours. Agora Clothing Instagram: its affordable attire, Agora can be seen to transpire across social media platforms portraying its sporty yet vintage fits. This moment marked the beginning of luxury fashion streetwear.Image of brands The Named Collective, Agora clothing, Maria gulinaģ. ![]() In due course, Takahashi put on his famous ‘Scab’ show for Paris Fashion Week SS03 and, henceforth, the Western world became obsessed with the brand and the designer. In a full-circle moment, Comme des Garçons founder Rei Kawakubo was one of the first purchasers, which quickly led to a friendship between the two designers.Īfter eight years, Kawakubo had told just about everyone in the fashion scene about UNDERCOVER (she really was, and still is his biggest fan) and finally persuaded Takahashi to flaunt his designs outside of Tokyo he decided Paris was the fashion destination he resonated with the most. ![]() The looks were a huge upgrade to the designer’s previous collections in every way: he took streetwear to high-fashion levels by using unexpected cuts, forward-thinking prints and manifestly luxe fabrics. As one can imagine, the two were already well connected within the Ura-Harajuku area, so it didn’t take long for the store to become one of the city’s most influential fashion hubs.Ī year after setting up Nowhere, Takahashi put on his first womenswear runway show at The Garage in Daikanyama for Tokyo Fashion Week. Named Nowhere, Takahashi launched the store alongside his school friend Nigo (as in Nigo the DJ, record producer and founder of Bape and Human Made). This led to the designer dreaming of his own retail space and subsequently setting up a store, circa 1993. Initially, Takahashi’s collections largely consisted of customized pieces created from vintage finds before he knew it, prominent Japanese stores such as Billy’s in Tokyo began to stock his collections. From inception, UNDERCOVER collections have been informed by rebellion, which explains the label’s ‘We Make Noise, Not Clothes’ slogan and the gothic undertones of the aesthetic. (Productive, we know.) The designer combined his interests and influences with avant-garde notions that were circling in the industry at the time to create a brand-new look. In 1988, Takahashi graduated from Bunka Fashion College in Tokyo, and just two years later, he founded UNDERCOVER. Interestingly enough, Takahashi only started to pay attention to Kawakubo after being dragged by a friend to a Comme des Garçons show. To be specific, he did this by joining punk rock tribute band the Tokyo Sex Pistols as lead vocalist adopting the nickname ‘Jonio’ to pay respects to one of his heroes, Johnny Rotten tattooing his arms up (which, FYI is an act that’s frowned upon in Japan) and, showing dedicated admiration for the work of punk designers such as Vivienne Westwood and Rei Kawakubo. ![]() Born in the historic Japanese city of Kiryū in 1969, the streetwear designer deviated from the traditions of his culture by immersing himself in the global punk movement. ![]() At heart, Jun Takahashi – founder of UNDERCOVER – is a punk. ![]()
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